Good design is thorough down to the last detail. Nothing must be arbitrary and left to chance. Care and accuracy in the design process show respect towards the consumer. – Dieter Rams

Drawing inspiration from function, form and elements of our natural surroundings, our Elementals Chapter focuses on silhouette – an experiment in identifying how we move in the clothes we wear and how they, in turn, shape us. Clean, structured lines and elegant draping are salient features across this collection. Constructed with monochromatic finishes, we celebrate the majesty of the human form and the grace in which it moves.

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If you are not noble to your thoughts and actions, no title awarded by any king or queen can make you so.

What began as a gift from Queen Victoria to King Moshoeshoe in 1860, today forms the basis of a proud cultural heritage and blanket-wearing tradition that is interwoven into the very social fabric of Basotho life, from birth, through rites of passage, and even in death. As the Basotho say in their native tongue, “Kobo ke bophelo” [trans. “The blanket is life”].

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..translations construct cultural bridges and enlarge our horizons.

Translated in the early 19th Century, the Rosetta Stone provided the conduit through which Egyptian hieroglyphics could be deciphered and translated from Greek. This bridge provided the fertile ground from which greater research and study of Egyptian thought blossomed throughout the 19th and 20th centuries. Our Rosetta Chapter analogizes this significant historical event by highlighting additional graphic writing traditions and symbolism designed to transmit knowledge, construct cultural bridges and enlarge our horizons.

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“There is more than on way to burn a book.  And the world is full of people running about with lit matches.”    – Ray Bradbury, Author: Fahrenheit 451

Across the U.S., books that touch on issues related to racism, gender and LQBTQ+, are being systematically targeted and banned. Ironically, the most successful lobbyists for these bans do so in the name of “liberty” and “freedom” — misleading words that would make even the Ministries of Orwell’s 1984 proud. In response, we’ve created a series of tees that shine a light on the criminalization of freedom of speech and thought.

The first capsule in our FREE THE PAGES series is entitled:

“WARNING: reading may lead to thinking!”

A portion of proceeds will be donated to the organizations fighting this war on truth.

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“Everything is Foreign until it’s Familiar”  

Our FO[REIGN] collection celebrates the nobility of humankind, as evidenced by the thoughts and ideas that expressed by our brothers and sisters from around the globe over the arc of recorded history. By unearthing the wisdom of our ancestors, we believe that humans will find that they have more in common than not, and that those differences that do exist between us are opportunities to learn from each other.

Our first drop focuses on the philosopher, Dogen, and his collection of writings entitled, the Shobogenzo. Often credited with the introduction of Buddhism to Japan in the Thirteenth Century, the Shobogenzo provides another reference point from which to understand life, our conscious, and our place in the universe.

Step into the unknown to discover that everything is foreign until it’s familiar.

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